At Westberi, we help ambitious SMEs and technology innovators break into defence markets and scale in Europe and globally—even if they’ve never sold to a military customer before. Our business development services are built for companies with dual-purpose potential, disruptive ideas, and the drive to grow.
Whether you’re a startup with a breakthrough capability or an established SME ready to expand, we guide you through every step—from pilot acquisition to internationalisation.
Our Process: From Idea to Impact
Opportunity Mapping & Fit Assessment
We start by identifying your defence relevance and market potential. Through our Defence Readiness Diagnostic, we assess your tech’s applicability, scalability, and strategic fit—ensuring you’re targeting the right opportunities from day one.
Strategic Positioning & Messaging
We help you speak the language of defence. That means translating your commercial value into operational impact—aligning with procurement priorities, mission outcomes, and NATO standards.
Revenue Acceleration & Pilot Acquisition
We connect you with the right buyers, primes, and integrators. From crafting pilot proposals to landing lighthouse customers, we help you build traction with measurable results. Our commercial representation services open doors that are otherwise hard to reach.
Market Entry & Internationalisation
Scaling into new regions? We’ve got you covered. Our tailored market access programmes guide you through European defence ecosystems, compliance frameworks, and strategic partnerships—so you grow with confidence.
Capability Transfer & Scale-Up
We don’t just help you win contracts—we help you build the internal capability to deliver. From team training to operational playbooks, we ensure your business is ready to meet defence-grade expectations and sustain long-term growth.
Continuous Engagement & Thought Leadership
We position you as a credible voice in defence innovation. Through roundtables, white papers, and targeted events, we help you build visibility and trust in the industry.
Why Westberi?
- Deep expertise in defence systems and commercial strategy
- Global footprint with consultants across Europe and Australia
- Proven success in scaling SMEs into new markets and mission-critical domains
- Bespoke training and coaching programmes for dual-use innovators
Who It’s For
- SMEs with dual-use technologies
- Startups exploring defence applications
- Innovators seeking pilot contracts or representation
- Businesses preparing for international defence market entry
Ready to scale your business into defence and beyond??
Contact John Tsihlis at Westberi Consulting to start your journey.
John Tsihlis
john.tsihlis@westberi.se